marketing
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In a world overflowing with options, it’s not enough to have a good product or a clever logo—what sets successful brands apart is the promise they make and keep. A brand is much more than a set of colors, fonts, and catchy taglines; it’s a promise to your customers about what they can expect every
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In today’s content-driven world, creating videos that engage viewers and drive conversions can feel like a daunting task. You know you need to grab attention quickly, deliver value, and build trust—but how do you do all that in a single video? The answer lies in a simple but powerful model: Hook, Value, Proof. This framework
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In today’s fast-paced digital world, the allure of going viral can be hard to resist. Everywhere you turn, it seems like the next big trend is only one video away. But here’s the catch—most viral moments are fleeting, often leaving creators chasing numbers instead of building meaningful connections. If you’re in the business of making
John Barrett's blog 